About Our Firm

Here’s our story.
We look forward to hearing yours.

At LifeSmart Financial, our sole focus is YOU.

We’re committed to making a difference in your life. The plans we help you create for financial security and independence are not only for today, but for generations to come. We do this by providing guidance to help you develop an overall retirement income strategy and offering a variety of insurance and investment products to help achieve the objectives of that strategy.

The team at LifeSmart Financial is here to help ensure you receive all the assistance you need, not only in developing your retirement income strategy, but in maintaining it throughout your retirement.

Our mission

To make a difference in your life by helping you plan for financial security and independence today and for generations to come.

Our Vision

To be your company of choice, through integrity, trusted relationships and financial confidence.

Our Values

To hold ourselves, the relationships we build and the products we recommend to the highest standards of quality. These values represent the core of who we are and what we strive to do every day:

  • Be honest and ethical in all we do.
  • Deliver superior results through consistent execution.
  • Build strong relationships based on mutual respect.
  • Embrace teamwork, collaboration, diversity and communication.
  • Be a community and industry leader.
  • Value our mutual heritage as a financially strong and independent organization.
  • Be passionate about our mission and have fun at what we do.

MEET THE TEAM



J. Doug Gathright

Partner



Howard Woodyard

PARTNER



Betsy Brandon Woodyard

Chief Operating Officer



Ariana Gathright

Director of Events

Schedule a Meeting

To schedule a time to discuss your financial future and the possible role of investments and insurance in your financial strategy, contact us at info@retirelifesmart.com or call us at 501.687.1602 today!

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J. DOUG GATHRIGHT

PARTNER

As a partner of LifeSmart Financial, Doug Gathright is focused on helping clients work toward their retirement dreams through a well-thought-out strategy for retirement income. Doug got his start in the industry in 1995 working as an independent agent. He believes no problem is too small or insignificant and is always willing to go out of his way to help his clients.

Doug is an Investment Adviser Representative who holds a Series 65 registration along with life, annuities and long-term care insurance licenses. He holds a bachelor’s degree from Ouachita Baptist University and a master’s degree from Trinity Theological Seminary.

In his free time, Doug enjoys traveling the world with his family and experiencing diverse cultures. He resides in Bryant, Arkansas, with his wife, Ariana, and their five children: Caleb, Abigail, Emily, Alisha and Xavier.

Arkansas insurance license No. 1669855

HOWARD WOODYARD, CLU®, CHFC®, CFP®

PARTNER

Howard Woodyard is a proud partner of LifeSmart Financial. He began his financial services career more than 40 years ago with a goal of building relationships that enable him to make a difference in others’ lives. His focus is on coaching clients toward opportunities for a more secure financial future. His early years were spent with large financial corporations where he was often distinguished with sales awards.

Howard is an Investment Adviser Representative, holding his Series 65 registration along with various insurance licenses. He also earned the Chartered Financial Consultant, Chartered Life Underwriter and Certified Financial Planner™ (CFP®) certifications.

Howard was born and raised in Helena, Arkansas, and is a graduate of the University of Mississippi. The great outdoors is his passion, whether it’s hiking, biking or sitting on a dock of a lake. He has four grown children and is married to Betsy.

Arkansas insurance license No. 559222

BETSY BRANDON WOODYARD

Chief Operating Officer

As Chief Operating Officer, Betsy brings a background in systems development, project management, public relations and client service to the LifeSmart team.  She began her career with IBM and uses her experience to help ensure that LifeSmart meets its mission of exceptional customer service through state-of-the-art technology and advanced process systems

A graduate of the University of Mississippi, Betsy grew up in Helena, Arkansas and is a co-founder of the King Biscuit Blues Festival. Her favorite hobby is painting large canvases, and her artwork can be seen in Little Rock homes and galleries, as well as decorating the walls of the LifeSmart office.

ARIANA GATHRIGHT

Director of Events

As LifeSmart’s Director of Events, Ariana ensures that every workshop, client education and client event delivers on our promise of excellence and service. Her life-long passion for delivering hospitality where details matter translates into outstanding LifeSmart events.  Ariana directs, plans and manages each project with client focus as her goal.

 Outside of the office, Ariana’s attention to detail works well with her hobbies of decorating, flower arranging, and supplying the perfect finishing touch. Ariana also loves to travel and spend time with her family, whether near or far.